Brand Activations

DIY Court Canada teamed up with KFC Canada and Narrative to build the Buckets Are Life, KFCourt underneath the Gardiner Expressway in Downtown Toronto! This outdoor basketball court activation was built to support Jump Thru Hoops with all proceeds donated. Each time slot costs only $5.

This activation was installed by using our base panels, a concrete pad alternative to provide a solid temporary foundation for the finished game tile design. After completing the base panel installation, the final custom tiles were installed overtop. To create the full court experience, the City Hoops Traveler (portable) basketball hoops were chosen which allowed the space to be undisturbed while providing NBA / Professional regulation size backboard and height.